La Crosse Riverfest is a five day family festival located in Riverside Park over the 4th of July week.

Riverfest prides itself with providing family friendly entertainment. The area south of State street features the family stage remains free of charge and features everything from clown performances to juggling acts and a family movie. They also feature other acts on stages like a hyptonist and rotating yearly events in the Center Park stage that are family friendly. Generally later evening groups will be more adult centered but families are still welcome to attend.