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River Travel Media/La Crosse Local

On the Road Again with Wisconsin's Great River Road!

Enjoy unique inns and cozy cabins; overlooks, birding, hiking, biking, boating, and so much more.
The Wisconsin Great River Road National Scenic Byway travels 250 miles along the Mississippi River.
The perfect road trip offers you the refuge of the outdoors, including 4 State Parks with a wealth of winter activities, all nestled in the picturesque Upper Mississippi River National Wildlife & Fish Refuge.
Keep up to date with the latest information about traveling on the Wisconsin Great River Road!

 

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Listen on the drive!  Find audio tours about the communities along the Wisconsin Great River Road.

Hear local stories about the people and places along the Wisconsin Great River Road!

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Can’t Miss Experiences

Life Along Wisconsin’s Great River Road And Why You Need To Go By ANASTASIA PENCHI There are many sites you shouldn’t miss in Western Wisconsin. We have tree-filled coulees and...

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Classic Downtowns

Life Along Wisconsin’s Great River Road And Why You Need To Go By ANASTASIA PENCHI There are plenty of reasons to celebrate healthy downtowns. A community’s downtown is often where it’s...

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History

Life Along Wisconsin’s Great River Road And Why You Need To Go By ANASTASIA PENCHI What better way to learn more about our past than to see it with our...

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Scenic Vistas

Life Along Wisconsin’s Great River Road And Why You Need To Go By ANASTASIA PENCHI They have been known to inspire creativity, and often motivate us to do our best...

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Supper Clubs

Life Along Wisconsin’s Great River Road And Why You Need To Go By ANASTASIA PENCHI   What’s better than a relaxing dinner at one of Western Wisconsin’s finest supper clubs...

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Outside the Norm

Life Along Wisconsin’s Great River Road And Why You Need To Go By ANASTASIA PENCHI We Wisconsinites cherish things outside the norm. We appreciate the efforts made by those who...

Thank you to the Wisconsin Department of Administration for supporting the Wisconsin Great River Road through a DMO Grant.

This project is being supported, in whole or in part, by federal award number SLFRP0135, awarded to the Wisconsin Mississippi Parkway Commission via the Wisconsin Department of Administration by the U.S. Department of the Treasury.