Wisconsin Great River Road | Wisconsin’s National Scenic Byway

River Towns Along the Wisconsin Great River Road

The Wisconsin Great River Road National Scenic Byway connects you with 33 historic river towns – some of the oldest communities in Wisconsin. Throughout your journey, you’ll feel like you’re taking a step back in time as you visit communities composed almost entirely of 19th-century architecture. You’ll find numerous shops, galleries, restaurants, hotels bed & breakfasts and other distinctive businesses, as well as unique annual festivals and events.

Each of the 33 communities has its own story to tell. The unique river towns are what make a Wisconsin Great River Road journey such an unforgettable experience.


Downtown La Crosse on the WI Great River Road


Header photo courtesy of Travel Wisconsin

To find out more about the 33 river towns, click on a link below.

River Travel Media/La Crosse Local