“Welcome Back to Wisconsin’s Great River Road” Video Featuring Alma and Pepin, Wisconsin


Wisconsin Great River Road (Aug 4, 2020): Visitors to the Wisconsin Great River Road Facebook and YouTube Page may now view the first video of the  “Welcome Back to Wisconsin’s Great River Road” Campaign. Featuring the communities of Alma, WI and Pepin, WI. The video features attractions include Sail Pepin, Villa Bellezza, Laura Ingalls Wilder Museum, and the towering views of Buena Vista Park and the beautiful downtowns of Alma and Pepin, Wisconsin.

This video is part of an ongoing campaign for the Wisconsin Great River Road. Visitors to wigrr.com may now explore the deals during September’s Annual “Drive the Great River Road Month” and on through October. Visitors to the site may also sign up for a chance to win sweepstakes which includes accommodation, food, and attraction tickets for both the northern & southern portions of the road. Prizes include accommodations from Little Bluff Inn and Captain Hook’s Cabins, meals from Beedles Bar & Restaurant and Rocky’s Supper Club and attraction tickets for the La Crosse Queen and fishing for two at Clements Fishing Barge.

The “Welcome Back to Wisconsin’s Great River Road” is a multifaceted sales promotion campaign to ramp up road trips and overnight stays on the Wisconsin portion of the Great River Road and its 33 communities. The campaign is set to run midsummer through October to capitalize on the projected increase of road trips vs. flying vacations for the remainder of 2020 due to covid 19.

The length of the Wisconsin Great River Road offers an ideal location for multi day trips to extend the stay and welcome visitors safely this fall since many are looking for less crowded options for accommodations and activities.

The Great River Road and its 33 communities already offer the refuge of the outdoors, and existing attributes including 4 State Parks, many camping sites, and a location in the Upper Mississippi River National Wildlife & Fish Refuge.

Visitors will be able to enjoy picking up supplies, food, rental equipment and head to campsites and cabins, overlook picnics, and other silent sports options in these locations.

The Wisconsin Mississippi River Parkway Commission received a Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism in the amount of $20,000 for their Sales Promotion, for the promotion.

Travel Wisconsin JEM Grant Program

JEM grant funds are available to non-profit organizations for the promotion of Wisconsin tourism events and destinations. The state can fund a portion of a project’s advertising and marketing costs for up to three years until the project becomes self-sustaining.


Amy Gabay
Media Director
River Travel Media

Sherry Quamme
Wisconsin Mississippi River Parkway Commission

River Travel Media/La Crosse Local